FLORIS
From the Earl & Ember Boutique
71/72 EAU DE PARFUM
Selected with intention
Created in collaboration with Turnbull & Asser, English shirtmakers and named after their flagship store at 71/72 Jermyn Street.
Discover the timeless sophistication of Floris London with this fresh, woody fragrance.
Opening with a crisp blend of juniper, mandarin and bergamot, the scent unfolds with clean citrus vibrancy. At its heart, lavender and jasmine lend a refined floral depth, balanced by the powdery richness of orris and the gentle smokiness of oud. As the fragrance evolves, its base warms into a sensual blend of sandalwood, frankincense, and boisamber.
Fragrance Notes:
Top: Mandarin, Bergamot, Juniper
Heart: Lavender, Jasmine, Orris, Oud
Base: Sandalwood, Boisamber, Frankincense
71/72 EAU DE PARFUM
£180.00
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At Raison d’Être, our dedication to exceptional quality and timeless craftsmanship is matched only by our commitment to ethical sourcing and environmental responsibility. We embrace sustainability not merely as an obligation, but as an integral part of our heritage and identity as a luxury house.
We place the utmost importance on sourcing the finest quality materials through ethical and transparent practices. Our relationships with artisans and suppliers are built upon shared values of fairness, transparency, and a mutual respect for traditional craftsmanship. By working closely with trusted partners, we ensure the longevity and authenticity of artisanal techniques that define our collections.
Our philanthropic efforts focus on the following key areas:
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Planet & Environment: Minimising our ecological footprint through thoughtful sourcing, responsible production, and sustainable practices.
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Humankind: Supporting the welfare and development of communities connected to our supply chains and operations including anti-slavery, and forced servitude.
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Sustainability: Promoting initiatives that safeguard natural resources and promote long-term ecological balance.
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Ethical Sources: Upholding rigorous standards across our sourcing practices, ensuring respect for both people and planet.
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Education & Development: Investing in education and skill development programmes to nurture talent and preserve craftsmanship for future generations.
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Fundraising & Charity: Engaging actively in charitable causes, fundraising efforts, and community initiatives to effect positive social change.
We are proud of our enduring relationships with partners who uphold these same rigorous standards, reinforcing our shared commitment to ethical excellence and sustainable luxury.

About the Boutique